IIDA 25 @ NeoCon

Held every June at theMART in Chicago since 1969, the NeoCon trade show serves as the commercial design industry’s launch pad for innovation.
For NeoCon 2019, and in honor of its 25th anniversary, IIDA brought design to the streets of Chicago through moments of unexpected inspiration, joy, and shared public experiences—serving as important reminder that everything around us is made possible by design. In addition to extensive programming and events, IIDA’s visual campaign involved wrapped vehicles, branded drink ware, and guerrilla marketing.

AD: Sumara Fireside